IFA, or Internationale Funkausstellung, is Europe’s biggest tech show. Held in Berlin in September, it’s one of the most significant spots on the calendar for product launches.
Unfortunately, this year’s IFA Berlin has changed in format due to some Covid-19 related restrictions imposed by the government. No more than 1,000 attendees will be allowed to enter the event each day of the 3 day event.
Due to the small size and the specialization of the new format Westinghouse Homeware is not convinced that there is a feasible price to quality ratio and therefore have opted to not attend with a booth this year.
We hope to see you at our next big show at CES 2021 in Las Vegas, Jan 2021.
