Westinghouse Homeware is proud to introduce our new distributor in Israel, Selmor Ltd. Here is a brief history of Selmor:
In 1978, engineer Abraham Steinberger founded Selmor Ltd, a local Israeli brand. Creating a local brand in Israel consisting of small electrical appliances for the household was pioneering at the time, and young Abraham had a vision of creating a brand that would suit the needs and standards of Israeli consumers, providing them with a wide range of products.
In 1979, Selmor began operations. Since then, the company specializes in importing and marketing small electrical household appliances to the Israeli market.
In Selmor’s early days , most goods were manufactured in Europe under the Selmor brand. Beginning in 1982, Selmor began importing from China, Hong Kong and Taiwan.
Today, there are more than 200 different models of small electrical household appliances under the Selmor brand, all of which are tracked and approved by the Israeli Standards Institute.
Selmor’s headquarters and logistic center is located in Kibbutz Shomrat, in the north of Israel. From the 7000m² structure, Selmor distributes its goods with its own logistic team B2B to chain stores, private stores, unions, and e-commerce sites. The company employs salespeople, technicians and have service stations across Israel.
Selmor espouse to provide Israeli customer high quality , innovative products of high Value with excellent, professional service and care.