IFA, or Internationale Funkausstellung, is Europe’s biggest tech show. Held in Berlin over the first few days of September, it’s one of the most significant spots on the calendar for product launches.
The show started in 1924 as a radio convention and now, hosted in the huge Messe Berlin complex, it’s one of the world’s largest tech shows. Unlike many such shows, IFA is open to the public, meaning anyone can go an marvel at the latest and greatest technology.
Westinghouse Small Appliances Europe went “back to the future” retro September 6th through 11th, 2019 at the IFA in Berlin. Retailers, trade visitors and consumers at the world’s leading trade show for consumer electronics and home appliances were impressed by the wide range of products, innovative features and performance of the new offerings by Westinghouse, including the new Retro Series of appliances. Whether you’re a retro enthusiast or color-obsessed, you’ll find some inspiration with the new line of vintage-inspired pieces.
Westinghouse has been in the small electric appliance business for over 100 years, clearly an innovator and leader in this category for decades. Many of the countertop appliances we take for granted today, were developed, perfected and manufactured over the years by Westinghouse.
The new Retro Series from Westinghouse includes a 2 slice toaster available in three colors, a 4 slice toaster in three colors and an electric kettle with a 1.7L capacity and stainless steel housing. The retro design also carries over to a Table Blender, Hand Blender and Hand Mixer, all in the same three color options for this series. Whether you choose red, black or white the advanced design and performance of the Retro Series gives consumers the modern convenience of today with the look and feel of a vintage inspired piece.
Westinghouse was in Hall 9/217 at IFA Consumer Electronics Unlimited, September 6-11, 2019 at the Berlin ExpoCenter City. Westinghouse. Innovation you can be sure of.
